Hey folks! Today the topic under debate is which eCommerce platform should you go for and why it might or might not be good enough for your business. To find out, keep reading below 🙂
But first, there are some key factors you should keep in mind before you figure out which eCommerce platform will work best for you, like:
- The size of your business: Are you new to the Startup world or has it been quite a few years since you have been running your brick and mortar store?
- The products you want to sell: Do you sell digital products or services or are you a fancy clothing/home decor brand?
- The market you want to reach: Your target audience.
- Your budget for the Startup: How many $ can you spend for acquiring the eCommerce platform.
Big Commerce is an all-rounder as it has more built-in features and sales tools than any of its competitors. All those features combined with advanced SEO and multi-channel integration can do wonders for your business and get you more sales than you ever imagined.
If you are mid-size or a large retail business, you should opt for this platform as it is designed to help boost fast-growing and large businesses and also provide extreme scalability options. There’s no way you will outgrow this platform any time soon. The downside is there’s no 1-click selling/upsells.
Shopify being the most popular platform in the e-commerce world, serves small to mid-sized businesses. If you plan on using the Dropshipping model or selling through social media marketing, Shopify is best for you. These days, social media serves as the game changer and can direct much traffic to your store. So you might want to consider this option if you are a strong believer of the fact that social media marketing can do wonders. The cool part for non-tech people is you need no coding skills to set up the store rather the easy drag-and-drop feature saves you from the hassle.
Shopify has an edge over BigCommerce in some areas such as post-purchase 1-click upsells, but it lacks behind in terms of SEO performance. What I like most about Shopify is that it focuses much on customer experience management (CEM), making the shopping experience for customers worth their while.
WooCommerce is a direct WordPress plugin, used to turn a functional site into an eCommerce store. If you are already familiar with WordPress, WooCommerce is a piece of cake for you. You just have to install it, add your products and configure your settings. It will be an added advantage if you have got the coding champs to do the customizations as you desire.
On the contrary, people not familiar with WP might struggle with the technical details. The plugin is free but you will have to pay for the hosting and related costs. Another downside of the platform is scalability. If you plan on growing your business, I suggest you go for other platforms like BigCommerce or Shopify, that will better serve your needs.
Magento is a solid choice if you want something really customizable and powerful. As you grow it can scale up to match your needs. Coding is an integral part of Magento. The plus point of Magento is the large community of developers willing to build your feature-rich online store and turn your dream into reality.
The downside is ofcourse you should have the budget to hire a developer to do all the customisations you want and there are high costs associated with the enterprise version.
So now that you have a clear picture in mind about which platform will be addressing your needs, bringing you the features, performance, and scalability options you desire, you ought to make a wise decision as this could be the turning point of your dream business.