Is your website not showing enough traffic? As website traffic is directly proportional to conversions, chances are your conversions are also declining. Websites play a significant role in the success of businesses and if your website is not updated with the changing trends in the technology world, you may be losing out on your business a great deal. In this blog post, I am going to talk about 5 basic signs that indicate a website revamp is needed.
- Outdated Design
Does your website look like a typical old school site from the early 2000s? It’s about time you should improve its look and feel. Updating the design of the site is not only about improving the graphics. Good graphics are one thing, but delivering great user experiences that keep users interested and engaged is another. So you should work on creating personalized experiences for users while making the design, navigation, and performance of the site pleasing and enjoyable.
- New functionality needed
As your business evolves you may need more automation and mobility to keep your business growing. E.g. if you own an online store you might need to remodel your eCommerce platform or if you own a restaurant then you may need to book reservations online.
It is on you to judge if new integrations can help you align with changing trends, social media campaigns, and SEO tactics. By incorporating new features, you deliver an improved experience to users so when you think about redesigning your site keep all features and functionality in mind.
Making your website a mobile responsive version such that it is adjustable, viewable, and readable on all screen sizes and viewports is an inevitable need of your business. As Google reported most search queries are through mobile devices, if your target audience is unable to find you on mobile, then you will soon be out of business. So you should update your codes to make your website responsive with better speed and accessibility.
- Website is slow
It is observed that a website that takes more than 3 seconds to load is likely to be abandoned by users. In turn, this would badly affect your sales and conversions.
Slower load times also negatively affect SEO rankings. It is about time you improve the speed and overall performance of your site and we would recommend you to test the speed of your site every once in a while.
- SEO hindrance
Is your website not ranking well on Google and Bing? This is a bad sign for your business as you are missing out on a great deal of audience by not showing up among the top SERPs.
This could happen because of a lack of optimization or simply outdated content on your site.
The low rankings are an indication that you need to revamp your site. It is a good practice to conduct an SEO audit or let an SEO expert review your site and help you increase your ranking in the search engines.